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The RETAIL wine shoppe you never knew you needed.

We are dedicated to selling wines you can believe in crafted by small, family growers who make honest wines that reflect a sense of place.

Tastings every FRIDAY night (6-8pm) and SATURDAY afternoon (12-3pm).

We provide a more "hands on" approach to wine retail, as we offer weekly tastings to help you find something that speaks to you, specifically.  By doing weekly tastings, we as a staff, will also have a pulse on all the wines in the store, allowing us to provide better service to you.  We want you to remember that wine is an agricultural product.  The wines we sell are living and with that, they are always changing in the bottle.  This is the magic of wine; we have seen how awesome and brilliant this idea is and believe it is our responsibility to share this great secret with you.

Monday - Thursday: 10:30am - 8pm (Closed Labor Day 9/7)

Friday: 10:30am - 9pm

Saturday: 9am - 8pm (Closing at 6pm on 9/5 because of Taste of Madison)

Sunday: 12pm - 6pm


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Friday, Sept 11th (6-8pm)
Obscure & Esoteric
$20, $15 with RSVP

Saturday, Sept 12th (12-3pm)
Fun with Doug
$10, waived with purchase

Friday, Sept 18th (6-8pm)
All Bubbles
$20, $15 with RSVP

Friday, Sept 25th (6-8pm)
My Favorite, the 2010 Vintage
$20, $15 with RSVP








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You have asked for it and now it's finally happening. We are offering a limited number of classes come 2015. The classes will entail short lectures and a tasting portion featuring classic wine examples in addition to cheeses from the specific regions.

The classes will be limited to 15 people/class.
The cost is $35/class (Credited towards 6 bottle purchase)
Classes must be paid in advance.

  • Natural Wine Seminar w/ Jared Brandt of Donkey & Goat 
  • Weds., Sept 9th (6-8pm)
    Join us as Jared shares his passion for natural wine and shares his story. We will provide light apps to go along with a tasting of 8 Donkey & GOat wines. 


The cost is $150/6 months.
Clubs must be paid in advance.
Wines are ready for pick up the 15th of each month.


  • 1 bottle/mo. – Average retail value $20-$30
  • 2 bottle/mo. – Average retail value $10-$15


  • Each wines is paired with a recipe
  • Upon pick up – 5% off purchases of ≤ 5 bottles or 10% off purchases of ≥ 6 bottles
  • 10% off reorders of selected wine


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We offer gift certificates in any denomination. The perfect gift for any occasion! Visit the store to pick one up today.


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Visit Us at 5 North Pinckney, Madison, WI 53703.

Call the store at (608) 819-6191.

Email info@squarewineco.com

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